product designer


One Great Image, 100 Words & One Minute Video

One Great Image

100 Words

By 2050, world population is expected to reach 9.6 billion. It is further estimated that 70% of the population will be living in an urban setting. This is encouraging agricultural development for the sustainment of food and in the process providing solutions to some of the problems surrounding industrial farming. This includes resource depletion, pollution and the loss of biodiversity. Eco playfully responds to these issues by creating conditions to grow, harvest and consume food within the urban home. By combining nature and technology, the product subtly invites individuals to recognise the social, economic and environmental benefits of urban farming.


Rebecca Williamson