product designer


Research Using Questionnaires

Continuing from my previous research, I produced an online survey for growers and non-growers. 100 people participated in the questionnaire. 

Whats my point?

My main objectives were to:

  • Get a general idea of how many people are already growing crops for consumption
  • Gather insights of what discourages people from growing 
  • Develop an understanding of peoples opinions towards growing
  • Find out what could potentially encourage people to participate in growing 

The Results

Question 1

Curious, I wanted to get a rough idea of how many people consider the origin and ethics of their food.

Participants further commented:

"I often choose products that are fairtrade"
"I like to know that my products have come from a healthy, well cared sources- especially meat and vegetation"
"I care about the quality of the food I consume and avoid processed foods."
"Yes, although the origins can be questioned"

Question 2

I then wanted to get a general idea of how many participants had grown their own food before.

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For those that answered 'Yes', I asked them how and what they grew. Some of their comments include:

"Water crest no tech- just love and care"
"Vegetables- no additives, just basic soil"
"When I was a child we grew cress, herbs and vegetables (carrots, beetroot, peas, potatoes, cabbage, etc) We had a big garden, all work was done by hand with natural fertilizer"
"Just small scale (e.g. chillies, various herbs"

Question 3

Then I wanted to get an idea of how many participants would grow again or consider growing-if they hadn't grown before.

Question 4

I then wanted to find out why more people aren't already growing.

'Other' comments include:

"Climate can impede growth, harvest and dampen spirits"
"No garden"
"Hard work to maintain, while they grow"

Question 5

This led me ask what would encourage participants to grow.

Responses include:

"If it was more widely accepted e.g. dedicated space for communal growing in shared gardens etc"
"If it was more accessible"
"Low maintenance with high yield. Little space needed and value for money"
"A system that keeps the growing processes organised"
"Knowing weather patterns and what veg is suited for certain times of year"
"A greenhouse- if I could afford one"
"More knowledge and encouragement from a young age"
"Simplicity in design- something that would be just as easy as going to the shops"
"The price of fruit and veg going up"

Question 6

I then wanted to get a general idea of peoples opinions of including basic growing skills in children's education.

Further participant comments include:

"Yes- because kids don't know the benefits of growing their own fruit and veg. Everything is out of a tin or fast food"
"I think they should defiantly have as part of education if it's done in a fun way and maybe that would also help get parents involved"
"How to grow fruit and veg. Also the harms of using unnatural pesticides"
"Where meat, dairy, coffee, tea, fruit and veg and anything else grown comes from"
"Children enjoy seeing food grow and get satisfaction from this"
"Basic biology and to encourage sustainable living"
"It's something I don't know how to do because I never got caught and there are less and less farmers out there, children won't want to be something if they don't know how to become it"
"Developing life skills- get kids outside!"
"I believe that it is extremely important to encourage healthy lifestyles/habits, and believe it would be beneficial to enlighten children on environmental issues and the positives of growing your own crops. However, I believe that encouraging children to research topic outwith the school would be a better solution than to taking up class time"
"The importance of whole food nutrition. The importance of clean soil and growing with no contamination / pesticides etc. nature and how we can find food ourselves (foraging). How to grow different crops, ideas on what to do with them and tasting sessions to encourage children to try new things"


From this survey it has become clear that there is an interest among non-growers to participate in growing crops for consumption. 

Perhaps these people would be encouraged to grow by a product which addressed the issues surrounding:

  • Time
  • Cost 
  • Space
  • Accessibility
  • Growing Knowledge 

Over the next week, I will explore how these problems can be addressed to encourage more people to participate in growing. 

Rebecca Williamson